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Why Podcast?
Young consumers are often the architects of change in our culture. They find the most amazing ways in which to use technology, often beyond its original intent. They are physically mobile and mentally agile. If your message isn't moving as fast as they are, you are falling behind. Establishing a connection with "digital natives" is important - now and in the future. If your message is able to maintain a relationship with them, it taps into a lifetime of loyalty and preference. Also, are there other compelling reasons to podcast other than creating new revenue. Consider entertainment value, brand identity exposure or generating feedback from customers.
This is a business class solution that applies to the very small, small and medium size businesses that have key content they want to distribute to a wide audience. We target customers across many verticals (some examples listed below). We also focus on licensing our software to medium size companies for integration into their backend systems. Finally we look to create relationships in the advertising and e-content distribution spaces to help facilitate the monetization of our customer's content.
Example Vertical MarketsEducation - Our technology is used for extended learning, audio and video tutorials, educator presentations and many organizations use our .pdf podcasting solution to save money on printing costs for lunch menus, information flyers and event calendars. Our solutions are 'totally green' and environmentally friendly.
Literary and Entertainment - For content providers who are storytellers, musicians, comedians and your name it!
Sports, Recreation and Fitness - From personal trainers showing their fitness techniques to "how-to's" on how to fix a leaky faucet.
Municipal Governments - Municipalities are saving money each day by lowering their costs to podcast their town meetings and to notify the community of current events.
Healthcare and Medical Information - Companies today are looking for more effective ways to communicate directly to their sales force and partners. Our technology provides a cost-effective way to build long-lasting customers.
Broadcast Radio - Radio stations are losing massive advertising revenue each year to online media. Most stations produce content all day, every day. If a listener misses their favorite morning show using our technology your station is no longer "limited" by the reach of your antenna or the time of day. Extend your audience to the world and let them hear your station when they want and where they want!
Real Estate - Today's real estate market is no laughing matter. Lowering costs by producing content once and then re-using it is to anyone's advantage and real estate is no different. List your properties and buying and selling tips in a podcast and grow your customers.
Legal - There have been changes in the way courts receive their information from lawyers today. Companies can leverage our technology to record witness interviews and then securely provide the information to the proper channels while also creating a digital library of your legal content.
Travel - Take a trip; go on vacation; share your experiences. Our technology can assist with guided tours of parks and most importantly deliver the media in the most widely accepted format for any digital media player.
Finance - Do you have expertise in the stock market or into specific industries? Leverage our solutions to create a business-class podcast with detailed research. Give your clients the ability to time-shift your communications so they can listen while they are at the gym or walking the dog. People retain more of what you are saying when they can listen on their own time.
Today podcasting is proving to be an effective way to create dialogue and communicate with your target market. Leveraging technology to create new business is what podcasting is all about and best of all, it's easy to do!
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